Cookie Policy

Effective as of April 9, 2026

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the owners of the site. Similar technologies — including pixels, web beacons, local storage, and server-side tracking — may also be used for the same purposes. In this Cookie Policy we refer to all of these together as "cookies."

How TighterWallet Uses Cookies

We use cookies to operate and secure https://www.tighterwallet.com, understand how visitors use our site, measure the performance of our advertising, and share data with advertising and analytics providers so they can serve relevant advertising and measure its effectiveness. Some cookies are strictly necessary for the site to function; others are optional and used only for analytics and advertising.

Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential to the operation of the Services. They enable basic functions such as page navigation, security, and access to secure areas of the website. The Services cannot function properly without these cookies.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our site:

  • Google Analytics 4 (GA4) — collects information about how visitors use the Services, including pages viewed, time on site, referring sources, and approximate geographic location. Data is retained for up to 14 months. For more information, see Google's Privacy Policy.
  • Google Tag Manager — a tag management system used to deploy and manage other tracking tags. Google Tag Manager itself does not collect personal information.

Advertising and Marketing Cookies

We use advertising cookies to measure and optimize the performance of our paid media campaigns and to show you relevant advertising on third-party platforms:

  • Meta Pixel (Facebook/Instagram) — a tracking pixel operated by Meta Platforms, Inc. that helps us measure, optimize, and build audiences for our advertising campaigns on Meta properties. The Meta Pixel may capture the pages you view, actions you take, and technical information such as IP address and device identifiers. For more information, see Meta's Privacy Policy.
  • Google Ads Conversion Tracking — measures conversions and optimizes Google Ads campaigns. For more information, see Google's Advertising Policies.
  • Lead distribution and attribution pixels — cookies and pixels placed by our lead-distribution platform (PingTree) and by partner providers for attribution and campaign optimization.

Functional Cookies

We may use functional cookies to remember your preferences, such as the last page you visited or form information you have already provided, to improve your experience on the Services.

Managing Your Cookie Preferences

You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your user experience and parts of the Services may no longer be fully accessible.

  • Browser settings. Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Visit the help section of your browser for instructions.
  • Opt-out for advertising. You can opt out of interest-based advertising from many participating companies through the Digital Advertising Alliance's YourAdChoices tool or the Network Advertising Initiative's opt-out tool.
  • Meta preferences. You can manage ads preferences for Meta platforms in your Facebook ad settings.
  • Google preferences. You can manage Google ad personalization at adssettings.google.com.
  • Global Privacy Control (GPC). We honor valid Global Privacy Control browser signals as an opt-out request under applicable state privacy laws. See our Privacy Policy for details.
  • Do Not Sell or Share. To exercise your right to opt out of the sale or sharing of your personal information, visit our Do Not Sell or Share page.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or for other operational, legal, or regulatory reasons. We will update the effective date above when we make changes.

Contact Us

If you have questions about our use of cookies, please contact us at:

TighterWallet LLC
Email: support@tighterwallet.com